Based in Schaumburg, United States
For nearly a century, we at the Hospitality Sales & Marketing Association International (HSMAI) have been passionately committed to the growth and development of hospitality professionals and their businesses. Founded in 1927, we stand as the leading global organization, dedicated to serving our individual members as the industry’s go-to resource for education, community, and recognition in the vital disciplines of sales, marketing, and revenue optimization. Our mission is simple: to be the leading source of information, knowledge, best practices, and networking opportunities for professionals across hospitality, travel, and tourism. We proudly serve a diverse global membership, uniting hotel general managers, directors of sales and marketing, revenue management leaders, digital marketing specialists, educators, and supplier partners from around the globe. We believe in the power of connection and continuous learning. That's why we deliver cutting-edge education and insights through world-class conferences like the Revenue Optimization Conference and Marketing Strategy Conference. Our workshops, webinars, and globally recognized certification programs are designed to provide actionable knowledge that drives success. Beyond education, we foster a vibrant community where members can connect with peers, industry leaders, and potential partners. Whether it's through our global events or our robust network of local chapters across the Americas, Europe, Asia Pacific, and the Middle East, we provide unparalleled opportunities for networking, collaboration, and mentorship. Professional development is at the heart of what we do. Our rigorous certification programs validate expertise and enhance professional credibility, providing pathways for continuous learning and skill development at every stage of your career. We also strive to be an authoritative voice in the hospitality industry, producing influential research, best practice guides, and publications like the HSMAI Insights. Our expert communities and advisory boards contribute to shaping industry standards and addressing emerging challenges. We also believe in celebrating outstanding achievement and innovation. Through prestigious awards programs, we recognize individuals and organizations that have made significant contributions to the hospitality industry. Ultimately, we exist to equip our members with the tools and knowledge to make data-driven decisions, optimize commercial strategies, and achieve measurable results. Our focus is on helping you understand the evolving marketplace and leverage new opportunities effectively. By joining us, you become part of a dynamic global network dedicated to your professional growth and the success of the hospitality industry. We are your indispensable partner in leading, innovating, and driving revenue.
