Based in World
The Icelandic Travel Industry Association (SAF) stands as the cornerstone of Iceland's thriving tourism sector. Founded in 1998, SAF has grown into the principal voice for businesses across the entire spectrum of the travel industry, including tour operators, accommodation providers, transportation companies, and a wide array of service providers. Our mission is clear: to unite our members, advocate for their interests, and ensure the sustainable development and global competitiveness of Icelandic tourism. We believe in fostering a collaborative environment where businesses can flourish, contribute to Iceland's economic well-being, and offer unforgettable experiences to visitors. Our commitment extends beyond business; we are deeply dedicated to preserving Iceland's unique natural and cultural heritage. This dedication drives us to champion responsible tourism practices that minimize environmental impact and respect local communities. Our work is multifaceted. We actively engage with the Icelandic Parliament and government ministries to shape policies that support the industry. We promote quality and professionalism through best practices and ethical guidelines. We facilitate networking and collaboration through conferences, workshops, and regular communications. We provide essential information and resources to our members, helping them stay informed and adapt to the ever-changing landscape of the global travel market. Our vision for the future is one where Iceland remains a world-leading destination, celebrated for its unique experiences and unwavering commitment to quality and sustainability. Membership in SAF means joining a strong and influential organization. We are more than an association; we are partners. We work together to navigate challenges, seize opportunities, and build a prosperous future for Icelandic tourism. We are constantly working to enhance the competitiveness of the Icelandic travel industry by addressing key issues such as infrastructure development, innovation, and the adoption of new technologies. We also support initiatives aimed at enhancing training and education within the tourism sector, recognizing the importance of a skilled workforce. SAF is the leading force behind Icelandic tourism.
