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California  Hotel & Lodging Association

California Hotel & Lodging Association

Based in Sacramento, United States

About

We at the Lodging Industry Investment Council (LIIC) provide a unique space for the foremost minds in hotel investment to connect and strategize. We are an invitation-only organization uniting experienced senior executives from across the hotel investment spectrum. Within our exclusive environment, thought leaders, dealmakers, and visionaries converge to share insights, analyze trends, and engage in high-level discussions that shape the global hotel investment landscape. Our mission is to cultivate a confidential and collegial atmosphere where top-tier hotel investment professionals can connect, learn, and exchange strategic perspectives. Renowned for our frank discussions, unparalleled networking, and high-caliber attendees, our meetings bring together leading hotel owners, investors, lenders, developers, brand executives, and major advisory firms. Membership in LIIC is exclusive and senior-level, ensuring a consistent gathering of the industry's most prominent C-suite executives and principals. This exclusivity fosters trust and open exchange among peers who are actively shaping the future of hotel investment. Our meetings are conducted under a strict ‘no-attribution’ policy, encouraging participants to speak openly and honestly about market conditions, investment strategies, deal flow, capital markets, and emerging opportunities and risks. This candor provides unique and invaluable insights rarely found in other industry forums. We provide an unparalleled platform for senior executives to build and strengthen relationships with other key decision-makers in the hotel investment community. The intimate setting and shared expertise of our members lead to meaningful connections and potential collaborations. Our agenda is driven by the most pressing strategic issues facing the lodging industry. Discussions delve into macroeconomic trends, geopolitical impacts, evolving consumer preferences, technological disruptions, sustainability in investment, and the future of hotel brands and operating models. LIIC serves as a bellwether for hotel investment sentiment. Through our meetings and exclusive member surveys, we capture the collective wisdom and outlook of the industry's leading investors, providing a valuable gauge of market direction. While not an advocacy group, the high-level discussions and shared insights within LIIC often contribute to a better understanding of complex industry issues, indirectly informing broader industry strategies and responses to challenges. Unlike large-scale conferences, our meetings are designed to be intimate and highly interactive, ensuring every participant has the opportunity to contribute to the dialogue and gain maximum value from the experience. We offer hotel investment leaders a unique opportunity to step away from daily demands and engage in strategic thinking and peer-to-peer learning at the highest level. We are dedicated to providing a forum where the best minds in hotel investment can connect, share, and gain the insights needed to navigate an ever-changing global market successfully.

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