Based in West Hills, United States
The Latino Hotel Association (LHA) stands as a beacon of empowerment and opportunity within the vibrant landscape of the U.S. hospitality industry. Formerly known as the Hispanic Hotel Owners Association (HHOA), our journey began with a simple yet profound vision: to champion Latino leadership, ownership, and entrepreneurship in the world of hotels. From the very beginning, we have been driven by a deep-seated commitment to fostering a thriving community where Latino hoteliers, investors, executives, and aspiring professionals can connect, learn, and grow together. Our mission is clear: to be the leading resource and advocate for Latino hotel owners and those who aspire to ownership. We are steadfast in our dedication to promoting diversity, equity, and inclusion at every level of the hospitality sector. We believe in creating pathways to success, providing invaluable resources, and celebrating the significant contributions of the Latino community to the American lodging industry. LHA offers an array of benefits designed to empower our members and strengthen the industry. We serve as a powerful voice, advocating for policies and initiatives that support the business interests and promote equitable opportunities for our members. We facilitate unparalleled networking opportunities, connecting members with fellow Latino hoteliers, industry executives, lenders, franchisors, and suppliers through national conferences, regional events, and online forums. We foster a strong sense of community, facilitating valuable business relationships, mentorship, and knowledge sharing. Education is at the heart of our mission. We offer educational seminars, workshops, and webinars on critical topics such as hotel investment, financing, operations, franchising, marketing, and leadership development. We strive to connect Latino entrepreneurs with the financial resources, investment opportunities, and strategic partnerships needed to acquire, develop, and operate hotels successfully. We are committed to promoting supplier diversity, encouraging corporations and hotel brands to partner with Latino-owned businesses and suppliers. Beyond business, LHA is dedicated to nurturing the next generation of Latino hospitality leaders through mentorship programs and platforms for emerging professionals. We proudly celebrate the achievements of Latino entrepreneurs and professionals in the U.S. hospitality industry, showcasing success stories and inspiring others. LHA champions diversity, equity, and inclusion across the entire hospitality industry, believing that a more diverse and representative leadership landscape leads to greater innovation, improved guest experiences, and stronger business outcomes.
