Based in World
We are the United States Tour Operator Association, a dynamic network dedicated to enriching the travel experience across North America. Our story began with a vision: to unite the diverse elements of the travel industry, fostering collaboration and innovation to benefit both businesses and travelers. Over the years, this vision has evolved into a thriving community of over 2,000 members, spanning the United States, Canada, Mexico, and the Caribbean. We represent a comprehensive ecosystem of tour operators, hotels, airlines, and destination marketing organizations, all working together to shape the future of travel. Our mission is simple: to connect, inform, and advocate. We understand that the travel industry is constantly evolving, and we are committed to providing our members with the resources and support they need to succeed. This includes facilitating valuable connections that open doors to new business opportunities, sharing critical market insights to inform strategic decisions, and tirelessly advocating for the collective interests of our diverse membership. We believe that by unifying voices and efforts, we can ensure a robust and prosperous travel industry throughout the entire North American region. What truly sets us apart is our unique blend of buyer and seller members. This distinct composition creates an unparalleled, interconnected environment where all facets of the travel industry can effectively connect, collaborate, and thrive. This collaborative spirit is at the heart of everything we do. We believe in the power of shared knowledge and mutual growth, and we are committed to fostering a vibrant environment where our members can learn from each other, share best practices, and collectively overcome challenges. The travel landscape of North America is vast and dynamic, offering a diverse range of experiences for every traveler. From the bustling cities of the United States to the serene landscapes of Canada and the vibrant cultures of Mexico and the Caribbean, there is something for everyone to discover. We are proud to play a role in shaping this experience, working to ensure that travel is not only enjoyable but also sustainable and responsible. We are committed to continually enhancing the travel experience for millions. By providing our members with the tools and resources they need to succeed, we are helping to create a more interconnected, innovative, and prosperous travel industry. We believe in the power of travel to connect people, cultures, and communities, and we are dedicated to making that experience the best it can be. Join us as we continue to explore, connect, and build a brighter future for travel in North America.
