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Gianluca Diegoli is an Italian professional specializing in digital marketing, e-commerce, and digital transformation. He began his career in 1997, holding significant corporate marketing roles at prominent companies before transitioning to independent consulting and temporary management. Committed to knowledge sharing, Diegoli co-founded Digital Update in 2012, a digital training institution. He also holds an Adjunct Professorship in Digital Marketing and Multichannel Marketing at IULM University in Milan, and teaches across various master's programs. He also reaches a wide audience through minimarketing.it, the blog and weekly newsletter he founded in 2004. The platform has become a key marketing resource in Italy, reaching tens of thousands of readers weekly with its serious yet approachable insights. He has authored several books, with a new work slated for 2025, and frequently speaks at national and international events on marketing innovation and digital strategy. Diegoli's professional philosophy centers on digital marketing as "contemporary marketing," advocating for its organic integration into overall business strategy. He offers a lucid, analytical, and intelligently critical perspective, aiming to improve marketing outcomes for both individuals and companies. This approach has established him as an authoritative voice in the Italian digital landscape.