Based in World
Londonist, an online publication established in 2004, offers a comprehensive guide to the city. First launched as "The Big Smoker" before its integration into the Gothamist network, the platform provides a wide range of content. This includes daily news, in-depth reviews, and event listings, alongside explorations of London's rich history and future developments. Driven by a diverse team of contributors, Londonist aims to offer everything readers need to know about the capital, while highlighting its unique character and lesser-known aspects. The publication adopts an upbeat and eclectic tone, serving as a primary resource for thoughtful engagement with the city. The platform has a substantial digital footprint, attracting over 1.5 million unique visits and more than 3.5 million page views monthly. Its influence extends across major social media channels, with significant followings on platforms like Twitter, Facebook, and Instagram, generating strong reader engagement. Beyond its digital content, Londonist organizes London-themed events, including popular pub quizzes and guided walks that explore various aspects of the city. Published by Londonist Ltd, the platform's core mission is to make London accessible and engaging for both residents and visitors, cultivating a deeper connection with the urban landscape.
