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Nancy Whiteman

Nancy Whiteman

Based in World

About

Nancy Whiteman is an entrepreneur, co-founder, and former CEO of Wana Brands, a prominent cannabis edibles manufacturer. She transformed Wana Brands from a home-kitchen startup in 2010 into an industry powerhouse, producing nearly 100 million gummies annually through extensive licensing agreements. Under her leadership, the company prioritized product consistency and rigorous lab testing, a crucial focus in the nascent cannabis market. Her strategic vision drove Wana Brands' expansion across the United States and into international markets, including Canada and Europe. In 2021, Whiteman managed the sale of the company to Canopy Growth Corporation for an estimated $350 million. Before co-founding Wana Brands, Whiteman gained significant experience in financial services, sales, and marketing. She held positions as a partner at the sales-and-marketing consultancy Ryan Whiteman and Vice President of Marketing at Paul Revere insurance company. Upon relocating to Colorado, she established The Whiteman Group, her own marketing consultancy. Referred to as "The Queen of Legal Weed," Whiteman received numerous accolades, including being named one of Green Entrepreneur's "35 Most Influential Women in Cannabis" and MJBizDaily's first "Industry Impact Award Winner." Beyond her business success, she advocates for diversity within the industry. Her philanthropic commitment extends to endowing the Wana Brands Foundation and contributing to cannabis and psychedelic research at Johns Hopkins University. Her professional philosophy emphasizes flexibility, resilience, and a strong sense of mission in a dynamic industry.

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