Based in World
Natalia Swarz is a Madrid-based creative, known for founding and editing Hôtel Weekend. Launched in 2015, the platform features design-centric hotels, identifies local spots, and offers travel guides curated by fellow creatives. Her work, which also spans art direction and fine art, aims to foster more authentic and less commercial travel experiences. Hôtel Weekend promotes "slow travel," emphasizing conscious, responsible, and respectful exploration. The platform has expanded beyond a traditional blog to include in-person events, an online store, and a community club, offering a grounded yet refined approach to travel. Swarz brings a background in graphic design and fashion industry experience to her current roles. Her work is deeply influenced by artistic family roots, which shaped her keen eye for design and commitment to honest, conscious, and simple principles. She is also the author of "Barefoot Living," a book that details her philosophy of connecting with nature and appreciating life's simpler pleasures during travel. Swarz advocates for supporting local communities and making environmentally mindful choices, encouraging travelers to engage with destinations with greater respect and awareness. Her professional work also includes painting, consulting, and interior styling, reflecting her diverse creative landscape.
